Monthly Archives: December 2010

Everyday on the subway, I see kids selling candy.   Despite the fact that is illegal, I have to admire their entrepreneurial spirit.

The problem is that it’s usually the same old lame “schtic”… allow me to re-create this for you phonetically for those of you that may not be so fortunate to hear it first hand.

“Excuse me ladies an gentleMAN, we’re sorry for the interuptiAN.  I’m Jamal and this is my brother Tayjon.  We ain’t selling candy for no school or for no baskeball team, its to put some money in our pockets to keep us outta trouble and keep us off da streets.  The canDEE is a doLLA and all I got is M&M peanut, starburst and welCHA’S fru – snacks.”

By now every NY’er  has seen or heard this on the trains… and I, like most drown this out as background noise because it is the same exact message over and over.

If they were smart marketers they would offer a “product” that was more targeted or at least come up with a new schtic… perhaps they if talked about how after work snack keeps your metabolism going,  or healthy snacks helps to reduce weight by reducing binge eating at home, or pretty much anything else, they would get better results. Humans are hardwired to drown out constant stimulus… it is the reason you don’t feel your clothes, the reason you don’t notice the refrigerator compressor until it clicks off, etc.  So what does this mean for you and your network marketing career?  Well it means…

IF YOU WANT TO BE REALLY SUCCESSFUL IN YOUR BUSINESS – YOU MUST BE DIFFERENT FROM THE COMPETITION!

If you look just like everyone else, then you have no unique value to an interested prospect.  Network marketing is a people business not a company or product business.  Prospects have to connect with you.  You can NOT only have the same old replicated company site that everyone else has and expect people to find you attractive to work with.

If you offer no added value to your prospects, then you give them no reason to work with you.  Instead, you come off looking just as needy as the rest of the reps in your business.  If you don’t believe me look at the top earners in your business.

Notice how they have branded themselves as leaders..
Did they set up the system you are using?
Do they have a personalized web presence?
Do they hold weekly training calls?
Do they frequently do speaking engagements?
Did they write a book?
Did they create a training course?

Look at those leaders and notice how they have effectively marketed themselves and their brand so that people want to join them.

Now… look at your message.
Look at your personal brand, not your business’s brand, yours… do you EVEN have one? What do you have to offer people, except your opportunity, who join you?

If you want the success that the home based business industry can give you, you have to look what you are putting out to your market and be sure it’s not the same, “me too”message as everyone else’s, because if it is, your message will get drowned out as well…

To OUR Success!

Dr Vinny Calderon

Vinny@DrVinnyCalderon.com

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Here are some other relevant posts:

How to Add a Custom URL to a FaceBook Page

6 Ways To Know When To Quit Your Network Marketing Company

5 Things to Avoid In a MLM Company